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Helping brave brands find their voice


Welcome. I’m Charlotte Henry, a strategic copywriter and creative who works with game-changing brands and businesses that need help expressing themselves. Experienced, versatile and fun to work with, I love collaborating and always deliver.

Testimonials

“Smart, edgy and a great problem solver, Charlotte is an expert storyteller with a wide range of styles and tones. A skilled collaborator, Charlotte’s skillset goes beyond just words.”

ROBERT ACHTEN, CREATIVE DIRECTOR, LAUNCHSIGHT NZ.

“Charlotte was an integral part of our process from naming the brand through to creating the brand voice and brand architecture, packaging and website copy. Our new brand wouldn’t be what it is today without her.”

MEL LEWIS, FOUNDER, ULTRELLA.

“Charlotte found a way with our brand that we didn’t know how to articulate ourselves. She brings fun and pop to words that would otherwise just fade into any old webpage.”

BRENDON FRY, GENERAL MANAGER - HOME, NOW BROADBAND.

“Charlotte’s an accomplished senior writer who can turn her hand to just about anything. She’s one of the few writers that I can trust to deliver – and to deliver good work that’s on brief.”

SARAH WALTER, CREATIVE DIRECTOR, THE NAMERY.

“Charlotte’s insights, finely tuned observations and beautifully concise writing style allow us to deliver strong scripts, copy and creative concepts into our clients. She’s an extremely valuable partner who adds massive creative value to every project we collaborate on.”

HAMISH WEBBER, BDM - INDELIBLE CREATIVE STUDIO.

“Charlotte is the kind of writer you want on your team. Smart. Wordy. Thinker. Technically brilliant, creatively charged and in-tune with what clients ‘want’ vs what clients ‘need’.”

ANGELA INGLIS, TALENT ACQUISITION SPECIALIST, CLEMENGER GROUP.

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How can I help you today?


I work with business owners, designers, strategists and agencies everywhere, creating compelling copy, cracking campaigns and building authentic brands from the ground up.

  • Copywriting

  • Brand positioning

  • Brand stories

  • Naming

  • Taglines

  • Tone of voice

  • Campaign development

  • Packaging copy

  • Emails and newsletters

  • Brochures

  • Video scripts

  • Website writing

Words to live by

 

I love using language in creative ways to inform, inspire and entertain. And I love working with people who are authentic, motivated and willing to take risks. My values are summed up with these words that I live by.

 
Do great work. Be excited and proud of it.

Do great work. Be excited and proud of it.

Don’t be ordinary. Be motivated to stand out.

Don’t be ordinary. Be motivated to stand out.

 
Be an expert. Keep honing your craft.

Be an expert. Keep honing your craft.

 
 
Be kind. Be respectful. Give thanks.

Be kind. Be respectful. Give thanks.

Are we on the same page? Let’s work together.